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Glossary of Terms

Key definitions for understanding contractor marketplaces.

Lead Broker: Companies that sell contractor leads to service providers
Directory Platform: Websites that list contractors for consumer search
Pay-to-Rank Listing: Listings ordered by advertising payment rather than merit
Lead Marketplace: Platforms that generate and sell homeowner contact information
Advertising Placement: Paid positioning within search results or listings
Project Bid: Contractor pricing for specific work

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Housing Stability Education

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